Saurabh Desai / AVEENO^® Principal Scientist

Get to know Saurabh Desai and learn how his innovative mind has helped AVEENO^® uncover ACTIVE NATURALS^®

Questions Answered

• What is Wheat complex?
  Wheat complex consists of a unique blend of Wheat protein and Wheat Germ Oil formulated to help replenish lost moisture by zeroing in on the weakest part of hair.
• What does Wheat Protein do for hair?
  Wheat protein is a large positively charged protein that is attracted to the negatively charged damaged parts of the hair shaft in order to provide repair where it is needed most.  The wheat protein helps to smooth the surface of the hair allowing it to be combed easily resulting in reduction of damage caused by combing.
• What does Blue Lotus Flower do for hair?
  The NOURISH+ Volumize line, with Anti-Oxidant Blue Lotus Flower, is formulated to strengthen hair while providing balanced conditioning to amp-up body in fine, lifeless hair.  Blue Lotus Flower is rich in free radical neutralizing flavonoids and moisturizing polysaccharides.
• What does Oat protein do for hair?
  The NOURISH+ Moisturize line, with oat protein, is formulated to quench the driest and thirstiest hair, replenishing vital moisture.
• What are the differences between the products in the NOURISH+ line?
  NOURISH+ Moisturize Shampoo and Conditioner combine the ACTIVE NATURALS^® technology, Nourishing Wheat Complex, plus Hydrating Oat Protein. It quenches the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life.
  
  NOURISH+ Volumize Shampoo and Conditioner use a unique blend of lightweight conditioners to infuse hair with lush, rich body. This exclusive formula, infused with the newest ACTIVE NATURALS^® technology, Nourishing Wheat Complex, plus Anti-Oxidant Blue Lotus Flower, is designed to strengthen and amp-up body in fine, fragile hair.
  
  NOURISH+ Soothe Shampoo works to calm and refresh itchy, dry scalp while gentle moisturizers help fortify your hair. Blending the newest cutting-edge ACTIVE NATURALS^® technology, Nourishing Wheat Complex, soothing Lavender and cooling Peppermint, the shampoo works to feed hair, while calming and refreshing the scalp
  
  NOURISH+ Condition Leave-In Treatment works to quench the thirstiest hair with an infusion of moisture. It contains the new ACTIVE NATURALS^® technology, Nourishing Wheat Complex, to instantly revitalize and repair damaged hair. The treatment works quickly to intensely replenish moisture as it restores the weakest part of hair – fortifying the shaft with protein where it needs it most.
• How do you decide what amount of science and nature go into each product?
  Each formulation is developed with the right balance of nature and science in order to deliver positive results that are consumer perceivable.
• How did you discover AVEENO^® ACTIVE NATURALS^® technology?
  We screen numerous natural ingredients and select ingredients that continue to maintain the essential properties that deliver measurable results.
• What are the benefits of using natural ingredients in hair care products?
  Natural ingredients can contain properties that positively affect the manageability of hair. Hair care formulations, such as AVEENO^® NOURISH+ Hair Care, contain natural ingredients that help repair damaged hair.
• How long before shampoo or conditioner positively effects my hair?
  The AVEENO^® NOURISH+ Hair Care Collection was developed to provide immediate enhancements to hair. Scientific studies show that just three uses help repair damage, providing the three key elements that give hair life: strength, softness and shine.
• How are the NOURISH+ products different from other hair care products on the market?
  AVEENO^® NOURISH+ is developed with a team of experts, including a leading dermatologist and hair stylist, in order to create efficacious hair care products that help make hair healthy-looking and beautiful, naturally. Containing the newest AVEENO^® ACTIVE NATURALS^® technology, Nourishing Wheat Complex, the AVEENO^® NOURISH+ Hair Care line provides targeted repair to the most damaged areas of the hair shaft, leaving it restored, replenished and revitalized.
• What is the proof behind the 3 washes claim?
   The AVEENO^® NOURISH+ Hair Care collection was vigorously tested in many scientific laboratory studies as well as a clinical study showing that just three uses helps repair damage, providing the three key elements that give hair life: strength, softness and shine.
• How does the Volumize product actually give my hair more volume?
  NOURISH+ Volumize Shampoo and Conditioner use a unique blend of lightweight conditioners that when deposited, provide balanced moisturization without weighing hair down.