The natural benefits of Soy

• Evens skin tone
  Soy proteins work to reduce blotchiness and discoloration.
• Smoothes and softens skin texture
  The Soy in AVEENO^® helps to reduce the appearance of fine lines and wrinkles.
• Reduces the appearance of unwanted hair
  Specific components of the naturally active Soy in select AVEENO^® products have been shown to improve hair softness, fineness, and coarseness.
• Moisturizes skin
  Vitamin E is a natural component of Soy with anti-oxidant properties, which helps to protect the skin from environmental stresses like free radicals.

The science of Soy

AVEENO^® scientists discovered a unique way to process the Soybean in order to harness its full potential. The Johnson & Johnson patented Soybean processing ensures minimal loss to heat or refinement. The resulting Total Soy Complex provides a concentrated form of the whole Soybean and captures its multiple beauty and health benefits.