Simply put, ACTIVE NATURALS^® are ingredients derived from nature and uniquely formulated by AVEENO^® to optimize skin's health and beauty. AVEENO^® has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven AVEENO^®. Recommended by dermatologists for 60 years.

AVEENO^® is the leader in ACTIVE NATURALS^® technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.


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