FACIAL CARE
Facial CareBABY CARE
SUN CARE
Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO® scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats.
Relieves dry skin
The natural colloidal oatmeal lotion formulas of AVEENO® moisturize and help protect skin.
Soothes itchy, irritated skin
Colloidal oatmeal provides temporary skin protection and when used in a bath treatment it can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites.
Soothes extra dry, irritated skin
Colloidal oatmeal combined with menthol, shea butter and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin.
Moisturizes skin
Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.
The scientists at AVEENO® discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which were clinically shown to moisturize and relieve dry skin.
Body lotion containing colloidal oatmeal, oat extract, oat oil and a skin protectant was shown to be very effective in alleviating conditions caused by moderate to severely dry skin.
After two weeks of using the triple oat skin protectant lotion, dramatic visible improvements were seen in skin textural properties including dryness and flaking.
A line of body care products that are enriched with natural colloidal oatmeal and moisture-rich emollients to moisturize and soothe dry skin.
A line of body care products that are specifically formulated with natural colloidal oatmeal and unique soothing ingredients for relief of itchy, extra dry skin.
Products with Natural Colloidal Oatmeal
