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Natural Oats
Discover Oats

Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO® scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats.

Relieves dry skin

The natural colloidal oatmeal lotion formulas of AVEENO® moisturize and help protect skin.

Soothes itchy, irritated skin

Colloidal oatmeal provides temporary skin protection and when used in a bath treatment it can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites.

Soothes extra dry, irritated skin

Colloidal oatmeal combined with menthol, shea butter and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin.

Moisturizes skin

Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.

The Science Behind Oats

The scientists at AVEENO® discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which were clinically shown to moisturize and relieve dry skin.

Daily Moisturizing
  • Daily Mosturizing
  • Skin Relief
  • Soothing Relief
Clinical Test Study

Body lotion containing colloidal oatmeal, oat extract, oat oil and a skin protectant was shown to be very effective in alleviating conditions caused by moderate to severely dry skin.

Daily Moisturizing
  • Daily Mosturizing
  • Skin Relief
  • Soothing Relief
Condition Improvement Photos

After two weeks of using the triple oat skin protectant lotion, dramatic visible improvements were seen in skin textural properties including dryness and flaking.

Daily Moisturizing
  • Daily Mosturizing
  • Skin Relief
  • Soothing Relief
Daily Moisturizing

A line of body care products that are enriched with natural colloidal oatmeal and moisture-rich emollients to moisturize and sooth dry skin.

Daily Moisturizing
Daily Moisturizing
  • Daily Mosturizing
  • Skin Relief
  • Soothing Relief
Skin Relief

A line of body care products that are specifically formulated with natural colloidal oatmeal and unique soothing ingredients for relief of itchy, extra dry skin.

Skin Relief
Daily Moisturizing
  • Daily Mosturizing
  • Skin Relief
  • Soothing Relief
Soothing Relief

Products with Natural Colloidal Oatmeal

Soothing Relief
Daily Moisturizing
  • Daily Mosturizing
  • Skin Relief
  • Soothing Relief