For years in Asia, workers in soybean factories who handled soy regularly had hands that were especially smooth and even-toned. AVEENO® scientists unlocked soy's true potential by creating a unique way to process the soybean that retains its naturally active benefits.

Evens skin tone

Soy proteins work to reduce blotchiness and discoloration.

Smoothes and softens skin texture

The soy in AVEENO® helps to reduce the appearance of fine lines and wrinkles.

Reduces the appearance of unwanted hair

Specific components of the naturally active soy in select AVEENO® products have been shown to improve hair softness, fineness, and coarseness.

Moisturizes skin

Vitamin E is a natural component of soy with anti-oxidant properties, which helps to protect the skin from environmental stresses like free radicals.

AVEENO® scientists created a unique way to process the soybean to retain its naturally active benefits of the soybean.The AVEENO® patented soybean processing ensures minimal loss to heat or refinement, which provides a concentrated form of the whole soybea AVEENO® Scientists then created a patented Total Soy Comples active soy, which captures the multiple benefits of the natural soybean for immediate and long-term skin benefits

Studies show natural soy formulation with skin conditioners to be very effective in reducing the appearance of unwanted hair as well as significant improvements in overall skin condition.

Total Soy formula with broad spectrum SPF 30 and natural light diffusers has been shown
to improve skin tone and texture significantly more than by using moisturizer with SPF alone.

After 12 weeks of use of a moisturizer with Total Soy, natural light diffusers and SPF 30 showed an improvement in skin tone, texture and clarity.

A line of facial and body care products that utilizes the naturally active benefits of soy to even out skin tone and texture and reveal skin's true radiance naturally.

A line of facial and body care products that are specially formulated with an exclusive combination of natural, skin-silkening soy extract and skin conditioners to minimize the appearance of unwanted hair...for beautifully smooth skin.

A line of facial care products that is specially formulated with natural soy and a dermatologist- recommended blemish-fighting ingredient to help treat blemishes while evening out skin tone and texture...for clearly beautiful, even-looking skin.