
Simply put, ACTIVE NATURALS® are ingredients derived from nature and uniquely formulated by AVEENO® to optimize skin's health and beauty. AVEENO® has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven AVEENO®. Recommended by dermatologists for 60 years.
AVEENO® is the leader in ACTIVE NATURALS® technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.