There's no such thing as over-protective when it comes to your baby's skin.

A new line of sunblock lotions was formulated to provide long-lasting sun protection. In fact, the AVEENO® CONTINUOUS PROTECTION® Sunblock Lotions SPF 55 for babies and adults, were the first sunblocks to be awarded the American Academy of Dermatology's AAD SEAL OF RECOGNITION. The AAD SEAL OF RECOGNITION program was created to educate the public about exposure to the sun with the associated health risks and to motivate them to make positive behavior changes. The Academy provides information to the public about the proper way to use sunscreen, along with wearing sun-protective clothing and seeking shade to prevent sunburn and long-term damage to the skin.