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Should I bathe my baby every day?
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Most babies only need a bath 2 to 3 times a week; excessive bathing can lead to dry skin.
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Softer than your baby's blankie
From head to toe, ensure your baby's skin is soft everyday.

Soothe your baby with the gentle, Soothing Relief regimen.




Soothing Relief Creamy Wash
This tear-free creamy wash is specially formulated with natural colloidal oatmeal and rich emollients. It gently cleanses and soothes dry skin. Hypoallergenic and fragrance-free, it's gentle enough for every day use on sensitive skin, leaving your wee one's skin feeling moisturized for 24 hours.

Soothing Relief Creamy Wash combines natural colloidal oatmeal and rich emollients to create a tear-free wash that gently cleanses and soothes dry skin,. Hypoallergenic and fragrance-free, this creamy wash leaves skin feeling moisturized for 24 hours so baby's skin looks and feels healthier. For best results, use in conjunction with AVEENO® Baby Soothing Relief Moisture Cream, to keep your baby's dry skin moisturized and feeling healthy.

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