
Your skin is the largest and one of the most important organs of the human body. It's responsible for the sense of touch, it holds vital water in our body and keeps out toxins and bacteria, and begins to form soon after conception. The outermost, waterproof protective layer of the skin forms very early in pregnancy. Later the oil glands (sebaceous glands) develop and secretions from these glands are responsible for one of the most wonderful things about babies — that special sweet baby scent! Mothers and babies can actually recognize each other's unique scent.
After birth, some parts of the baby's skin are still in the process of developing. For the first several months of life, a baby's skin cannot protect itself from the sunlight. This is because a baby doesn't yet have much melanin, the pigment that gives the skin its color and natural protection from the sun. The barrier function of an infant's skin develops over time, so substances that are applied to the skin are more easily absorbed. So it's extra-important to use only the gentlest products on your infant's skin. The AVEENO® Baby line contains a variety of gentle cleansers, including AVEENO® Baby Wash & Shampoo and AVEENO® Baby ESSENTIAL MOISTURE™ Wash. These tear-free cleansers are made with natural oatmeal and are specially formulated to cleanse baby's delicate skin.
Gentle, but effective, cleansing is extra-important for baby skin, because of the time spent in diapers where the skin is in contact with urine and stools. Keeping the diaper area clean and protecting the skin from diaper wetness and soils is the best way to protect against diaper rash. To help speed recovery of the skin from this common and sometimes painful condition, try AVEENO® Baby Diaper Rash Cream, which is enriched with soothing colloidal oatmeal and zinc oxide, the Pediatrician recommended ingredient for the treatment and prevention of diaper rash.
Daily moisturizing is also important to help protect baby's skin from dryness. AVEENO® Baby Daily Moisture Lotion with soothing colloidal oatmeal is perfect for everyday use. For skin that is extra dry, the AVEENO® Baby Soothing Relief Moisture Cream is enriched with skin-soothing natural colloidal oatmeal, to help restore moisture for the relief of dry skin, even dry skin from eczema.