Active Naturals® Ingredient Details

Wheat

Wheat protein has long been used in hair care products. AVEENO® scientists have identified an optimal blend of wheat protein and wheat germ oil that harnesses the benefits of wheat, and allows products containing this blend to target damaged areas of hair.

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Wheat

Even everyday grooming can break bonds in the hair and create a negative charge. The positive charge of nourishing ACTIVE NATURALS® Wheat Complex attracts it to the damaged hair and targets it for repair.

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Wheat

Formulas with nourishing ACTIVE NATURALS® Wheat Complex are proven to restore the three elements that give life to hair—strength, softness and shine—in just three washes.

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Enjoy these AVEENO® products that feature nourishing ACTIVE NATURALS® Wheat Complex.
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AVEENO® NOURISH+ VOLUMIZE Shampoo
5.0 of 5
Details
AVEENO® NOURISH+ STRENGTHEN Shampoo
4.5 of 5
Details
AVEENO® NOURISH+ STRENGTHEN Conditioner
4.0 of 5
Details
AVEENO® NOURISH+ SHINE Conditioner
5.0 of 5
Details
AVEENO® NOURISH+ MOISTURIZE Conditioner
4.8 of 5
Details
AVEENO® NOURISH+ MOISTURIZE Shampoo
4.8 of 5
Details
AVEENO® NOURISH+ SHINE Shampoo
4.9 of 5
Details
AVEENO® NOURISH+ CONDITION Leave-In Treatment
4.7 of 5
Details
AVEENO® NOURISH+ VOLUMIZE Conditioner
5.0 of 5
Details
View All (9)   Previous 1   Next