A breakthrough in the science of anti-aging

Elastin: the secret to younger-looking skin

Elastin is a key youth protein responsible for the skin's ability to "snap back," an important factor in skin's ability to look younger, firmer and more resilient. Over time, as the skin ages and is exposed to the environment, the skin's ability to produce functional elastin diminishes, and what is left is degraded and weakened. This all leads to sagging skin, loss of firmness, and the appearance of wrinkles. In order to achieve youthful looking skin, elasticity must be restored.

Biominerals + ACTIVE NATURALS®

Dramatic results are at your fingertips with this revolutionary 2-step anti-aging system. The AVEENO® AGELESS VITALITY™ Elasticity Recharging System activates immediately when used in these two simple steps:

Step 1: Apply the biomineral concentrate to the areas of aging that trouble you most to recharge-elastin deficient skin.

Step 1: Apply the biomineral concentrate to the areas of aging that trouble you most to recharge elastin-deficient skin.

Step 2: Apply the moisturizer formulated with ACTIVE NATURALS® ingredients, Blackberry Leaf extract and Dill, by massaging over your entire face and neck or specifically to your eye area if using AGELESS VITALITY™ Elasticity Recharging System- Eye.

Step 2: Apply the moisturizer formulated with ACTIVE NATURALS® ingredients, Blackberry Leaf extract and Dill, by massaging over your entire face and neck or specifically to your eye area if using AGELESS VITALITY™ Elasticity Recharging System- Eye.

In scientific research, this powerful anti-aging system has been shown to recharge the appearance of elastin deficient skin
and to improve skin's vitality.