Developed speficically for color-treated or highlighted hair, only AVEENO® has harnessed the power of ACTIVE NATURALS® color-fortifying lupine botanicals in exclusive formulas that are scientifically shown to help keep your hair color vibrant wash after wash.

This shampoo is specially formulated for medium-thick hair, with ACTIVE NATURALS® color-fortifying lupine botanicals and is formulated to protect your hair to help extend the life of your color.

This rich and silky conditioner is specially formulated for medium-thick hair, with ACTIVE NATURALS® color-fortifying lupine botanicals and is formulated to protect your hair to help extend the life of your color.

This creamy, rinse‐out formula, with
ACTIVE NATURALS® color‐fortifying lupine botanicals, is designed to help keep and revive the lustrous shine your hair has after it is first colored.
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