The natural benefits of oats

• Relieves dry skin
  The natural colloidal oatmeal lotion formulas of AVEENO^® moisturize and help protect skin.
• Soothes itchy, irritated skin
  Colloidal oatmeal provides temporary skin protection and when used in a bath treatment it can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites.
• Soothes extra dry, irritated skin
  Colloidal oatmeal combined with menthol, shea butter and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin.
• Moisturizes skin
  Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.

The science of oats

The scientists at AVEENO^® discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which were clinically shown to moisturize and relieve dry skin.