New NOURISH+ SHINE Shampoo and Conditioner. In just 1 use, a study showed 75% more shine* NOURISH+ SHINE Shampoo, Conditioner and Smoothing Shine Crème vs. non-conditioning shampoo
new AVEENO® NOURISH+ Hair Care nourishes hair back to life in just 3 washes
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Zero in on damaged hair
AVEENO® has found a way to harness the restorative power of wheat protein for hair care.
Our exclusive Wheat Complex formulas target hair's weak spots and fortify these areas with protein, restoring strength, softness and shine in the process.
WATCH IT IN ACTION Natural wheat protein is
a key ingredient in our
Wheat Complex formulas.Wheat Complex formulas target
and bond to the most damaged
parts of the hair shaft.You can see a visible
difference in the hair shaft.WATCH IT AGAIN
SEE THE BEAUTY OF NATURE + SCIENCE
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See the difference
ACTIVE NATURALS® Wheat Complex formulas nourish damaged hair back to life in just 3 washes, giving it strength, softness and shine.*
*NOURISH+ shampoo and conditioner system
EXPLORE THE COLLECTION
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Rewrite your hair's past
The NEW AVEENO® NOURISH+ Hair Care Collection brings together the best of nature and the proof of science for stronger, softer, shinier hair*. Find the NOURISH+ products that are best for you.
*NOURISH+ shampoo and conditioner system
EXPLORE THE COLLECTION
