AVEENO^® NOURISH+ MOISTURIZE SHAMPOO does much more than nourish and cleanse — it bathes the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life — strength, softness and shine. And in a clinical study, 92% of women thought their hair was more moisturized after just three uses.*

The beauty of Nature + Science

This exclusive ACTIVE NATURALS^® formula, infused with Nourishing Wheat Complex and Hydrating Oat Protein, is designed to feed your hair — replenishing moisture as it targets the weakest part of hair and fortifying the hair shaft with protein where it needs it most.

Developed with a team of experts, including a leading dermatologist and stylist, our ACTIVE NATURALS^® formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy — looking hair you desire and deserve. And, because it's from AVEENO^®, you can trust that it's gentle on color-treated hair. * NOURISH+ MOISTURIZE shampoo and conditioner system.