


Wheat protein targets damage, enhancing reflectivity.
Developed with a team of experts, including a leading dermatologist and stylist, our ACTIVE NATURALS® formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy and shiny — looking hair you desire and deserve. And, because it's from AVEENO®, you can trust that it's gentle on color-treated hair.
This exclusive formula of Nourishing Wheat Complex and Shine Enhancing Palm Extract smoothes and hydrates to illuminate the dullest hair, giving it shiny, vibrant life.
Learn more
© Johnson & Johnson Consumer Companies, Inc. 2002 - 2011. This site is published by Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. which is solely responsible for its content. It is intended for visitors from the U.S.