AVEENO® Nourish + SHINE Shampoo effectively removes dirt and oil, and prevents build-up, to illuminate the dullest hair, giving it shiny, vibrant life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life - strength, softness and shine. This exclusive ACTIVE NATURALS® formula, infused with Nourishing Wheat Complex and Shine Enhancing Palm Extract, is designed to feed your hair by replenishing moisture and enhancing reflectivity of dull or damaged hair. It targets the weakest part of hair - fortifying the hair shaft with protein where it needs it most. And, in a clinical study, was shown to provide 75% more shine in just 1 use.*
*NOURISH+SHINE Shampoo and Conditioner with NOURISH+STYLE Smoothing Shine Creme vs. non-conditioning shampoo


Wheat protein targets damage, enhancing reflectivity.
Developed with a team of experts, including a leading dermatologist and stylist, our ACTIVE NATURALS® formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy and shiny — looking hair you desire and deserve. And, because it's from AVEENO®, you can trust that it's gentle on color-treated hair.
This exclusive formula of Nourishing Wheat Complex and Shine Enhancing Palm Extract smoothes and hydrates to illuminate the dullest hair, giving it shiny, vibrant life.
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Infused with ACTIVE NATURALS® Nourishing Wheat Complex, this luxurious yet lightweight creme smoothes hair instantly and controls frizz all-day long, while providing nourishment giving hair silky, new life.
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