Our latest innovation? A world with less waste

Taking steps to reduce our impact on the planet has always been second nature to us. After all, how can we continue to use some of the most natural ingredients on earth if we don't take care of it? Our latest global eco-friendly initiative involves partnering with TerraCycle™ to upcycle all used tubes of AVEENO^®. Best of all, it does more than just help the planet.

If you like recycling, you'll love upcycling.

Start an AVEENO^® Tube Brigade and we'll donate to your favorite non-profit. For every used tube (See full list of qualifying AVEENO^® products) you gather in your community and send to TerraCycle, AVEENO^® will donate 2 cents to your favorite non-profit organization or school. Your used AVEENO^® tubes will be upcycled into something new and innovative that you'll want to get your hands on. Feel good about making the world greener, better and happier.

How it works.

• Sign up today at TerraCycle and register your favorite non-profit organization or school. Then encourage your friends to join your AVEENO^® Tube Brigade.

• Once you've registered we'll send you a pre-paid collection bag. For every used AVEENO^® Tube you send to TerraCycle, AVEENO^® will donate 2 cents to your favorite non-profit organization or school.

• When you and your friends fill the AVEENO^® pre-paid collection bag with tubes, simply affix the pre-paid label and drop it off at a UPS location.

Click here for a complete list of qualifying AVEENO^® products.

Visit TerraCycle to start your own AVEENO^® Tube Brigade

VISIT TERRACYCLE.NET