Aveeno® Baby®

Healthy Skin for Life Begins with AVEENO®

ACTIVE NATURALS® gently nurture your baby’s skin at every stage of development. Our expert advice guides you through each one.

Why AVEENO® Baby?

Discover Nature’s Secret for Baby’s Healthy Skin

Pediatricians and parents alike trust AVEENO® Baby to nurture and protect the sensitive skin of developing babies.



Naturally Nourishing

AVEENO® scientists coupled the natural healing power of oats with modern science to develop innovative and effective, yet gentle baby care formulas rich in finely milled soothing colloidal oatmeal. ACTIVE NATURALS® colloidal oatmeal retains its unique hydrating benefits and forms a protective barrier to help prevent irritation and keep a developing baby's skin soft, smooth and naturally healthy looking.

Proven Effective

AVEENO® Baby formulas are both gentle and effective. The baths and lotions formulas with natural oat moisturize, condition and protect even the most delicate, sensitive skin.

Pediatrician Recommended

AVEENO® Brand has been Pediatrician recommended for over 60 years to parents who share their concern for the gentle care of developing skin.