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Sensitive Skin Calls for Special Care

A lot of love goes into AVEENO® formulas for your little one. With natural ingredients like oat extract, you can feel good knowing each product gently soothes and protects your baby’s skin.

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Our brands

are rooted in the mission to give every child the healthiest start in life, which isn't possible in a world where racial inequality exists. Join us in learning how we can empower our children to embrace and celebrate differences to get closer to a future without racial bias.

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Eczema Equality

Eczema appears quite differently on different skin tones. We saw when parents searched for images, the results were almost all Caucasian babies. Visit our resource library to see how we created eczema representation on every baby’s skin tone.

Learn More About Eczema in Skin of Color

Baby Skin Care Ingredients

Your baby’s skin is sensitive, and that’s why our process is a balance of science and nature. Careful production of safe ingredients ensures that you can care, wash and comfort your little one every day.

Learn More on the Ingredients We Choose