Our Oats for Skincare - Explained
Understanding the different components of oat is important in understanding its myriad of benefits for the skin. Things like a compromised barrier, inflammation, and microbiome imbalance all adversely affect skin, and we know that oat is a unique ingredient in skincare that can address all three of these elements. At Aveeno®, when we use the term Triple Oat Complex it’s because we harness the soothing and nourishing properties of oat from three of its distinct elements:
Oat flour – Aveeno uses the highest quality of oat flour in its skincare products. Oat flour contains high levels of proteins and lipids to soothe and help preserve the skin moisture barrier, as well as providing prebiotic benefits.
Oat extract – contains high amounts of Avenanthramides—found only in oats—provides soothing benefits to the skin and has the prebiotic properties of oat.
Oat oil - rich in unsaturated fatty acids, oat oil reduces water loss from the skin layer and improves skin barrier.
Why Prebiotic Oat? It’s the Natural Skin Nurturer.
There’s much more to the oat than meets the eye. Colloidal oatmeal and oat extract have prebiotic properties, which are ingredients that help support a healthy microbiome.
Oat flour has been shown to:
- Lock in moisture
- Help strengthen skin’s moisture barrier
- Help prevent moisture loss
- Help maintain balance of the skin microbiome
- Act as an anti-irritant
Oat is also recommended for people with sensitive skin, the prebiotic properties of oat providing a soothing, comforting effect. The Aveeno® moisturizer with Triple Oat
Complex has been shown to prevent moisture loss and improve skin dryness, while also improving the balance of skin’s microbiome.
What’s in an Oat?
Oat naturally contains proteins, vitamins B and E, and nourishing lipids that work to lock in moisture for rough, dry skin and help maintain the balance of the skin’s microbiome for healthy looking skin. We use finely ground, highest quality oat flour for its skin-smoothing and softening properties in moisturizers, cleansers, and other products. We use oat extract in cleansers and moisturizers for its calming and soothing benefits on itchy, dry skin and oat oil to restore the skin’s moisture barrier. In fact, in 2003 the Food and Drug Administration (FDA) officially categorized colloidal oatmeal as a skin protectant, meaning it can be effective at relieving dryness, skin irritation, and itching due to skin conditions like eczema.
Where Did the Use of Oat Come From?
Today’s oats are a skincare and dietary powerhouse, but their history lies in humble beginnings. They were found as common weeds in Ancient Egypt and cultivated during the Bronze Age. Because of oats’ inherent soothing properties in fats and enzymes, whole or rolled oats were used in soothing baths and as skin topicals. However, oats used in this way did not disperse well in baths and were messy. In the 1950s, finely ground oats were used in bath soaks by leading dermatological institutions and were the standard of care for those with irritated skin.
How do we get our oats?
Our oats are sourced from and cultivated in regions providing an ideal environment—well drained soil, low humidity, and a cooler climate—for the oat to grow. Ideal conditions in these regions support an optimal crop for harvesting.
How Do We Process Our Oats?
Oat flour is minimally processed to ensure its efficacy. The grains are cleaned to remove foreign materials and weed seeds and are processed in a manner designed to maintain the purity of the oat.
Why Are Oats Good for the Planet?
Oats use less nutrients from the soil compared to some other crops and require less water, avoiding depletion of underground water sources which can otherwise occur as a result of crop irrigation. Oats are an ideal low-input crop, and when included in rotations can help reduce soil erosion and control plant diseases, insects and weeds.