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soybeans in aveeno active naturals promote an even skin tone

Eco-friendly farming for nutrient rich soy.

We’re picky about our soy. Only 100% pure non-GMO soy makes the grade. Each bean is identity preserved and traceable to the farm where it was grown.

aveeno total soy complex promotes smooth skin

A patented process to preserve freshness.

Our scientists discovered freshness boosts soy’s skin-enhancing benefits. That’s why we process our beans close to where they’re grown, and at specific temperatures.

soy foam wash from aveeno collection using natural ingredients

Formulated for real results.

Our Total Soy Complex does more than unlock radiant skin. Dark spots do a fade, thanks to special pigmentation inhibitors. Tone and texture are improved.