Positively Radiant® Skin Brightening Face Cleanser is rated 4.4 out of 5 by 3217.
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Positively Radiant® Skin Brightening Face Cleanser

Product Overview

Just wash to reveal your most radiant self. This brightening cleanser with moisture-rich soy extract lifts away dirt, oil and makeup and leaves skin feeling soft and smooth. Plus, it’s oil and soap-free, which means it’s gentle as can be on sensitive skin.

  • Brightening face cleanser
  • Made with moisture-rich soy extract
  • Helps improve skin tone and texture

Good for

Sensitive skin



How to Use

How to use

How to use

Shake well before use. Work cleanser into a lather and massage onto wet skin. Rinse and pat dry.




Spotlight ingredient


Soy Extract

Soy, one of nature's most effective ingredients, evens tone and texture while enhancing natural radiance.

Inactive Ingredients

Water, Cocamidopropyl Betaine, Sodium Laureth Sulfate, Acrylates Copolymer, PEG-80 Sorbitan Laurate, Coco-Glucoside, Di-PPG-2 Myreth-10 Adipate, Glyceryl Oleate, Glycerin, Fragrance, DMDM Hydantoin, Soyamidopropyl Betaine, Lauryl Methyl Gluceth-10 Hydroxypropyldimonium Chloride, Methylparaben, Tetrasodium EDTA, Sodium Hydroxide, Polyquaternium-10, Butylene Glycol, Silica, PEG-16 Soy Sterol, Glycine Soja (Soybean) Protein, Citric Acid, Mica, Titanium Dioxide

Product Ratings & Reviews

Rated 1 out of 5 by from Used to be great This was the only facial cleanser our entire family used. The formula changed, it's obvious. The new formula is not as gentle and leaves skin feeling dry. I'm sad to say that we are moving on to something else, not by choice but out of necessity.
Date published: 2023-03-26
Rated 5 out of 5 by from staple product this is my favorite face wash. i’ve tried others but always go back to this one. it’s affordable and makes my skin feel so clean. highly recommend if you’re looking for a new one
Date published: 2023-03-24
Rated 1 out of 5 by from Beyond disappointed! I have used this product nightly for years and turned on many friends to its amazing results. Why you found it necessary to change the formula is beyond me! It now stinks like melted plastic, has less effective cleansing & feels completely slimy to the touch. If it ain’t broke, don’t fix it … and you sadly destroyed it.
Date published: 2023-03-09
Rated 5 out of 5 by from Works after the first use! [This review was collected as part of a promotion.] I have only been using the product for about a week, and I can already see that my skin has a healthy glow to it without it feeling oily, my skin was super soft and supple after the very first use.
Date published: 2023-03-08
Rated 1 out of 5 by from Formula has changed, for the worse I have used this cleanser for years. It’s the only one that works for my breakouts and dry skin. I don’t know when they changed the formula, but I went to buy a new one and the bottle looked different. Thought it was just a cosmetic change. Until I used it. It smelled chemically and my face got bright red and blotchy. I dug the old one out of the trash and the ingredients list is different. Won’t use again.
Date published: 2023-03-02
Rated 4 out of 5 by from worked until it didnt I have tried so many face washes and always go back to cerave. This made my skin clear and glowy for a while but my skin needs constant treatment and it just didn’t provide that for me.
Date published: 2023-02-13
Rated 5 out of 5 by from My go-to cleanser for 20 years This has been my go-to facial cleanser for probably 20 years, and all of a sudden I can’t find it anywhere. HELP! I’m in my mid-70s and my skin looks much younger. This cleanser is very easy on my skin, but still takes care of getting all makeup off (including eye makeup) and keeping my skin soft and supple. Please don’t tell me Aveeno has stopped making it.
Date published: 2023-02-06
Rated 5 out of 5 by from Cannot find my face wash anymore in stores :( I’ve been using Aveeno positively radiant brightening cleanser for years and I love it. It doesn’t dry out my skin and gives it a nice glow. All of a sudden I’m not finding it in the stores that I shop in, what the heck happened to it?!
Date published: 2023-01-20
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From this collection

From this collection

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Boost your skin tone and texture with this multi-tasking facial moisturizer with sunscreen, revealing radiant and healthy looking skin. It’s clinically proven to improve tone, texture, dullness, blotchiness, and brown spots. Made with our exclusive Tone Correcting Soy, this daily moisturizer is smooth under makeup and leaves your skin glowing.

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These nourishing makeup removing wipes easily remove makeup, oil and dirt that can dull skin. They combine moisture-rich natural soy extract with gentle cleansers to reveal brighter, smoother, healthier-looking skin. They are oil free and noncomedogenic.

Aveeno Positively Radiant Moisturizing Night Face Cream Front

Helps diminish the appearance of dullness & reveal healthy-looking skin. The hydrating night face cream with tone correcting soy & niacinamide, a form of vitamin B3, evens skin tone & reduces the look of dark spots.

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Replenish dull, dry skin & leaves skin feeling soft and smooth. This lightly scented exfoliating body wash formulated with soy extract gently exfoliates to reveal more radiant, healthy-looking skin.

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Aveeno Positively Radiant Daily Gel Facial Moisturizer Front

Visibly transforms dull skin into brighter, radiant skin. This hypoallergenic gel face moisturizer contains tone-correcting soy & hyaluronic acid, reveals healthy-looking skin.

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