For healthy skin for life, make AVEENO® your #1 choice.

AVEENO® Daily Moisturizing Lotion is shown to help skin build a "moisture reserve", so skin can replenish itself. When used daily, its fast-absorbing formula with ACTIVE NATURALS® oatmeal helps prevent and protect dry skin, leaving it feeling soft, smooth and naturally healthy looking. No wonder it's the #1 lotion sold in the US.