Goodbye Itchy, Dry Skin. Hello Healthy, Balanced Microbiome
The Prebiotic Oat formula in Aveeno® Moisturizers is clinically proven to help keep your microbiome balanced and promote healthier looking skin. Get ready for the healthiest-looking skin you've ever had.
What is Your Skin's Microbiome and Why is it a Big Deal?
Your microbiome is an invisible ecosystem of microorganisms living on your skin, consisting of both good bacteria and bad bacteria. A healthy microbiome acts as your skin's natural protective shield. There are many factors that can put your microbiome out of sync - such as weather, harsh cleansers and pollution - these conditions can make your skin more vulnerable to dryness, irritation and sensitivity.
Behold the Power of the Prebiotic Oat
Aveeno® Body Lotion products formulated with nutrient-rich Prebiotic Oat, work to promote a more diverse and balanced microbiome, helping your skin to remain healthy-looking. The lotion optimizes your skin's PH balance and helps reduce moisture loss.
Proven By Aveeno®
For generations, the moisturizing properties of oat to help restore, nourish and soothe the skin’s moisture barrier, have been known to aid the most compromised of skin conditions. It is one of the few natural ingredients approved by the FDA for skincare. Aveeno® scientists have been studying oat for over 60 years and have proven the efficacy and safety of oat with over 25 clinical studies.
More recently, studies have shown that the community of microorganisms living on the skin (the microbiome) can play a large role in skin health. Aveeno Daily Moisturizing Lotion with prebiotic oat can help maintain a balanced microbiome. Our scientists have demonstrated – in clinical studies with atopic, and very itchy, dry skin – the unique skin prebiotic properties of oat in Aveeno® Body Lotions, proving its ability to help balance the skin’s microbiome and promote healthier looking skin.