Ignite Your Passions. Increase Your Knowledge. Feed Your Soul.

Oat naturally contains proteins, vitamins B and E, and nourishing lipids that work to lock in moisture for rough, dry skin. We use finely ground, highest quality oat flour for its skin-smoothing and softening properties in moisturizers, cleansers, and other products. We use oat extract in cleansers and moisturizers for its calming and soothing benefits on itchy, dry skin and oat oil to restore the skin’s moisture barrier. In fact, in 2003 the Food and Drug Administration (FDA) officially categorized colloidal oatmeal as a skin protectant, meaning it can be effective at relieving dryness, skin irritation, and itching due to skin conditions like eczema.

Eczema is a skin condition that usually appears as an itchy, red patch on the hands, feet, backs of elbows and around knees, ankles and wrists. It also may affect a baby’s cheeks, chin, chest, forehead or scalp. Eczema can appear in other areas too, though not usually the diaper area where moisture acts as a barrier. Dry skin, sweating, pet dander or even dust can cause a flare-up of your child’s eczema. Scratching also can make eczema worse, causing redness, swelling and other symptoms like itching.

After-Bath Tips for Parents of Kids With Itchy, Dry, or Easily Irritated Skin Your child’s skin is delicate, and even the smallest things seem to irritate it. Taking extra care during and after bathtime to lock in moisture can help care for their itchy, dry, irritated skin. Using gentle products specially formulated for sensitive skin can also keep your child’s skin healthy and hydrated.

Advice for Parents With Kids Who Resist Bedtime & Reasons Why They Won't Sleep “Why won’t my kid sleep?” This is an age-old question that almost all parents have had, not only with their toddlers but also with their school-age children. Sleep is important for your kid’s health and well-being — depending on their age, they may need up to 14 hours of sleep a day (including naps)!1 The key to a good night’s sleep is helping your kid relax and wind down before bedtime.

I Can Do It Myself! A Morning Hygiene Checklist for Kids 3-5 “I want to do it myself!” is a phrase that preschoolers often say. Allowing young children to complete basic tasks independently is vital to their development1. Personal hygiene is an important social skill that children must learn to perform independently at a young age.

Calm-Down Routine to Help Kids Sleep During the Holiday Season The holidays are often an exciting yet stressful time for most families. While adults rapidly adjust to extra socializing and sleep schedule changes, young kids easily have their sleep routine thrown off by these fun affairs. The additional excitement of seeing more people and the anticipation of holiday activities can cause toddlers and kids to become overstimulated and sleep-deprived.