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What’s New with Aveeno®

Aveeno® is redefining what it means to be strong. Join us as we make skin health part of a larger conversations about lasting, real strength.

Two women with distinct freckles on their faces pose together, radiating confidence epressions
Image featuring Alix Earle reviewing Aveeno® skin relief healing ointment, GSWM Campaign

#GSWM

Aveeno® Get Stronger With Me Campaign

Celebrate the confidence that comes from skin that looks, feels, and actually is, stronger.

#GSWM redefines what getting ready looks and feels like, because when you step out in stronger skin, you step out with confidence as a stronger you.

That’s Aveeno®. That’s Skin Relief.

Your Skin, Stronger™

AAD 2025

Aveeno® at the American Academy of Dermatology Congress

Kenvue partners from Neutrogena® and Aveeno® attended the American Academy of Dermatology in Orlando, Florida, creating a space to connect with our scientists, explore innovations and receive samples from Kenvue brands.

AAD 2026 Aveeno® at the American Academy of Dermatology Congress
he Secret’s Oat Aveeno® Oat Oasis in Austin, TX. Image featuring the hall entrance

The Secret’s Oat

Aveeno® Oat Oasis in Austin, TX

The Secret’s OAT! From skincare consultations to selfie moments, our Aveeno® Oat Oasis was the perfect skincare escape.

Attendees were able to discover which Aveeno® products would best fit their spring routine to build their Spring Skincare Lineup, grab oat lattes, get their palms read, and catch a live recording of a podcast taping talking all about skincare.

Serve, Set, GLOW

Oat Power in Action

Aveeno® launched its Daily Moisturizing Cream in New York City with a tennis-themed event, seamlessly blending product experiences and tennis fun to leverage the Big Match's cultural spotlight for heightened media exposure.

The event offered engaging activities, such as tennis lessons, oat smoothie stations, and Daily Moisturizing Cream massages, encouraging attendees to share their experiences on TikTok and Instagram, all set against beautiful branded backdrops.

To deepen product insights and strengthen brand connections, our team facilitated one-on-one discussions with R&D experts. This engagement continued at Aveeno®'s exclusive suite during the Big Match, providing influencers and media with an immersive experience in both the world of tennis and skincare.

Aveeno® launched the Daily Moisturizing Cream in New York with a tennis-themed event