Sensitive isn’t a skin type. It’s a skin state.
71% of adults say they have sensitive skin
But “sensitive skin” is not a clinical diagnosis by itself. It can encompass a range of skin states including dryness, redness, burning and beyond from a mix of potential triggers—from diet to environment to cosmetics and more.
Thoughtfully Formulated for Your Skin
Caring for Sensitive Skin + The Planet
A Space for Sensitive Skin
Developed in partnership with the Mayo Clinic, SkinSAFE uses over 25 years of clinical skin testing data to help people with sensitive skin find the right products that are safe for their skin. It’s the first-ever, clinically-driven ingredient-based recommendation platform that helps shoppers find products that work for sensitive skin.
The State of Skin Sensitivity
An Aveeno® Publication
Though the causes of sensitive skin are not fully understood, what we think, feel and see may all play a significant role. In this breakthrough research report, we explore the connection and offer practical tips for living with sensitive skin.