Caring for Sensitive Skin & the Planet
For generations, Aveeno® has relied on nature’s soothing and healing properties to help provide care for all skin, even the most sensitive. Just as skin can be vulnerable and require special care - so can our planet. This is why we are thoughtful about the choices we make. We promise to continue doing our part, learning and evolving, as we continue this journey together!
Responsible Packaging
To preserve the beauty of our planet, we are committed to reducing packaging waste and using more recyclable, recycled, and renewable materials.
Today, over 80% of Aveeno® bottles are recyclable. (Percentages are weight-based estimations based on a representative sampling of products)
In 2020, we began introducing post-consumer recycled plastic (PCR) into our new packaging
We offer refillable packaging for select cleansers and washes
By the end of 2022, all Aveeno® cartons will use Forest Stewardship Council® (FSC®) certified paperboard
Our 2025 Commitment:
100% recyclable, reusable, or compostable packaging