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Baby Care Products by Type

Aveeno® Baby Generation l #1 Pediatrician Recommended Brand*

Discover the #1 pediatrician recommended brand!*

Help foster healthy-feeling, comfortable baby skin with formulas that harness the natural power of oats. When used together, Aveeno® Baby lotions moisturize to help soothe itchy, dry skin, setting your baby up for a lifetime of healthy skin. Say hello to the Aveeno® Baby generation—a whole new generation of little ones with perfectly nourished baby skin that can grow, change, and thrive with each new day.

*In the combined Infant Cleansing and Baby Lotion categories in the US.

Baby Skin Care Ingredients

Your baby’s skin is sensitive, and that’s why our process is a balance of science and nature. Careful production of safe ingredients ensures that you can care, wash and comfort your little one every day.

Eczema Equality

Eczema appears quite differently on different skin tones. We saw when parents searched for images, the results were almost all Caucasian babies. Visit our resource library to see how we created eczema representation on every baby’s skin tone.

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