Black children are 1.7x more likely to develop eczema than white children. But when parents searched for images of baby eczema, the results were almost all Caucasian skin tones. Aveeno Baby took action to create eczema representation on every baby’s skin.
Your baby deserves representation—whether Black, Brown, Asian or anything in between. Check out how the Aveeno Baby Eczema Equality initiative came to life.
At Aveeno Baby, we know eczema can look completely different on every skin tone. So, we created a resource that empowers parents of color to further their eczema education, talk to their pediatricians, and get the nourishing care their babies deserve.
A skin condition that usually appears as an itchy, red patch on the hands, feet, backs of elbows and around knees, ankles and wrists.
Redness can be a challenge to detect on darker skin tones, making diagnosis more difficult. Patches may appear darker than the rest of the skin, looking purple, ashen grey, or dark brown.
A major concern for non-white eczema is the discoloration of skin that can last for months, even after the eczema is treated. It’s important to diagnose and treat eczema early and aggressively.
To prevent your baby from scratching, keep their nails clipped or put on cotton mittens while they sleep.
Nearly 25% of children have eczema, and about half of children outgrow it. Soothing skin regimens can help break the cycle of dry skin.
Short daily baths with a mild cleanser can help reduce flare ups and soothe your baby’s skin. Gently pat skin dry — don't rub.
Physicians have been primarily trained to diagnose eczema on white skin. In fact, less than 5 percent of the images in general medicine textbooks showed conditions on darker skin.
Black children are 30% less likely to see a doctor for their eczema than white children, and those who see a doctor have more visits and prescriptions than white children.
Apply moisturizer to your baby's damp skin within 3 minutes after their bath.
Discovered eczema on your baby’s face? Fear not. It typically appears on the forehead and cheeks.
Eczema in Black babies the second most frequent skin disease to affect African Americans, but experts believe it may be underdiagnosed.
Aveeno Baby® Eczema Therapy products are formulated with colloidal oatmeal—the only skin protectant ingredient FDA-approved for the treatment of eczema. It’s relief for dry, itchy, irritated skin. And the answer for a happier baby.
Soothe your little one's dry, itchy skin for effective baby eczema relief and long-lasting moisture through the night.
This breakthrough eczema balm provides baby with immediate and long-lasting relief from irritated, itchy skin due to eczema. Made with colloidal oatmeal and ceramide, this non-greasy balm intensely moisturizes for 24 hours to help prevent dry skin.
Find relief from itchy, dry skin. AVEENO® Baby Eczema Therapy Soothing Bath Treatment helps relieve minor skin irritation and itching caused by rashes, eczema, poison ivy, oak, sumac, or insect bites. This ultra-fine powder forms a milky, soothing bath that naturally cleanses without soap, so it’s gentle enough for sensitive skin.
Clinically proven to provide baby's sensitive skin with long-lasting relief from irritated, itchy skin due to eczema, this hypoallergenic cream is made with Aveeno® Baby’s triple oat complex with oat extract, colloidal oatmeal and oat oil. It intensely moisturizes for 24 hours and helps prevent dry skin.
Heal and prevent irritated, dry skin with this mild, pediatrician-recommended baby wash. Formulated with natural Colloidal Oatmeal, oat essence, and rich emollients, AVEENO® Baby Cleansing Therapy Moisturizing Wash helps soothe extra-dry skin without damaging the skin’s barrier. It holds the National Eczema Association Seal of Acceptance and is paraben- and phthalate-free.
