Skip to main content

What Is An Oat?

Oat naturally contains proteins, vitamins B and E, and nourishing lipids that work to lock in moisture for rough, dry skin. We use finely ground, highest quality oat flour for its skin-smoothing and softening properties in moisturizers, cleansers, and other products. We use oat extract in cleansers and moisturizers for its calming and soothing benefits on itchy, dry skin and oat oil to restore the skin’s moisture barrier. In fact, in 2003 the Food and Drug Administration (FDA) officially categorized colloidal oatmeal as a skin protectant, meaning it can be effective at relieving dryness, skin irritation, and itching due to skin conditions like eczema.

The Science of Oat

Aveeno® Leaders In The Science Of Oat


Years Of Research


Clinical Studies


Patients With Dry And/Or Compromised Skin (Including Oncologic Dry Skin, Diabetic Dry Skin, Xerosis And Psoriatic Dry Skin)

Our Roots With Oat

  • How do we get our oats? Our oats are sourced from and cultivated in regions providing an ideal environment—well drained soil, low humidity, and a cooler climate—for the oat to grow. Ideal conditions in these regions support an optimal crop for harvesting.
  • Why Are Oats Good for the Planet? Oats use less nutrients from the soil compared to some other crops and require less water, avoiding depletion of underground water sources which can otherwise occur as a result of crop irrigation. Oats are an ideal low-input crop, and when included in rotations can help reduce soil erosion and control plant diseases, insects and weeds.
  • How Do We Process Our Oats? Oat flour is minimally processed to ensure its efficacy. The grains are cleaned to remove foreign materials and weed seeds and are processed in a manner designed to maintain the purity of the oat.

Three Types Of Oat We Use

Understanding the different components of oat is important in understanding its myriad of benefits for the skin. Things like a compromised barrier, inflammation, and microbiome imbalance all adversely affect skin, and we know that oat is a unique ingredient in skincare that can address all three of these elements.

  • Oat Flour

    Aveeno uses the highest quality of oat flour in its skincare products. Oat flour contains high levels of proteins and lipids to soothe and help preserve the skin moisture barrier, as well as providing prebiotic benefits.

  • Oat Extract

    Contains high amounts of Avenanthramides—found only in oats—provides soothing benefits to the skin and has the prebiotic properties of oat.

  • Oat Oil

    Rich in unsaturated fatty acids, oat oil reduces water loss from the skin layer and improves skin barrier.

More Ingredients

Supercharged Soy

Soy flour improves skin texture and helps even out skin tone, while soy extract provides moisture.


Blackberry: The Age-Old Answer To Ageless Skin.

Oh, the renewal powers of blackberry. Our formulas with blackberry helps smooth wrinkles, reduce the visible effect of collagen loss and strengthen skin’s moisture barrier.


Where to Buy