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EczemaEquality

BABY ECZEMA LOOKS DIFFERENT ON EVERY SKIN TONE

Graphic illustration of small oat stalks surrounding text "Balancing the scales for Eczema Equality

EVERY BABY DESERVES TO BE COMFORTABLE IN THEIR OWN SKIN

Black children are 1.7x more likely to develop eczema than white children. But when parents searched for images of baby eczema, the results were almost all Caucasian skin tones. Aveeno Baby took action to create eczema representation on every baby’s skin.

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BEHIND THE SCENES OF ECZEMA EQUALITY

Your baby deserves representation—whether Black, Brown, Asian or anything in between. Check out how the Aveeno Baby Eczema Equality initiative came to life.

LEARN MORE ABOUT BABY ECZEMA

At Aveeno Baby, we know eczema can look completely different on every skin tone. So, we created a resource that empowers parents of color to further their eczema education, talk to their pediatricians, and get the nourishing care their babies deserve.

A baby sitting up facing away and back showing irritated skin.
WHAT IS ECZEMA?

A skin condition that usually appears as an itchy, red patch on the hands, feet, backs of elbows and around knees, ankles and wrists.

Close-up of a young child beaming with a joyful, toothless smile, radiating innocence and happiness
BABY ECZEMA ON SKIN OF COLOR

Redness can be a challenge to detect on darker skin tones, making diagnosis more difficult. Patches may appear darker than the rest of the skin, looking purple, ashen gray, or dark brown.

Close up of baby sitting with legs crossed, showing belly, knees and shins
SKIN DISCOLORATION FOR BABIES

A major concern for non-white eczema is the discoloration of skin that can last for months, even after the eczema is treated. It’s important to diagnose and treat eczema early and aggressively.

Image of hands gently holding a baby's arms, baby appears to have a skin condition such as eczema
STOP THE SCRATCH

To prevent your baby from scratching, keep their nails clipped or put on cotton mittens while they sleep.

Close up of a baby's arms, stomach, and leg, appearing to have a skin condition such as eczema
COMMON ECZEMA TRIGGERS FOR BABIES

  • Extreme temperatures

  • Irritants like soaps and detergents

  • Allergens such as dust mites, mold, and pet dander

Woman smiling toward baby, baby appears to have skin condition above lips and on cheeks
LIFE WITH ECZEMA

Nearly 25% of children have eczema, and about half of children outgrow it. Soothing skin regimens can help break the cycle of dry skin.

Woman gently holding a young child's feet, which appear to have a skin condition
BABY BATH TIME TIPS

Short daily baths with a mild cleanser can help reduce flare ups and soothe your baby’s skin. Gently pat skin dry — don't rub.

Close up of baby sitting on the floor with legs crossed, showing chest, belly, arms, knees, shins, feet
EDUCATION GAP

Physicians have been primarily trained to diagnose eczema on white skin. In fact, less than 5 percent of the images in general medicine textbooks showed conditions on darker skin.

Close up of diaper-clad baby's legs as they sit on the floor, appearing to have a skin condition on their knees and shins
BLACK ECZEMA

Black children are 30% less likely to see a doctor for their eczema than white children, and those who see a doctor have more visits and prescriptions than white children.

An adorable baby rests on a cozy blanket, with one arm opened highliting an itchy condition on it
MOISTURIZING TIP

Apply moisturizer to your baby's damp skin within 3 minutes after their bath.

Close-up of a child with brown eyes looking up, smiling and a skin condition on their cheeks
ECZEMA ON FACE

Discovered eczema on your baby’s face? Fear not. It typically appears on the forehead and cheeks.

Close-up image of a child's ear, showing a skin condition texture in detail
UNDERDIAGNOSED

Eczema in Black babies the second most frequent skin disease to affect African Americans, but experts believe it may be underdiagnosed.

TREATMENT RESOURCES FOR ECZEMA

Person dispensing Aveeno® Baby Cleansing Therapy next to a baby sitting in a bathtub full of bubbles

Learn More About Baby Eczema

A detailed view of a child's face affected by a rash, emphasizing the areas of redness and discomfort

Baby Eczema Rashes

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Eczema In Skin Of Color

SOOTHE AND PROTECT WITH THE #1 ECZEMA BRAND

Aveeno Baby® Eczema Therapy products are formulated with colloidal oatmeal—the only skin protectant ingredient FDA-approved for the treatment of eczema. It’s relief for dry, itchy, irritated skin. And the answer for a happier baby.

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