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Aveeno Positively Radiant Brightening & Exfoliating Scrub Front
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Positively Radiant® Skin Brightening Daily Face Scrub is rated 4.5 out of 5 by 3387.
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Positively Radiant® Brightening & Exfoliating Scrub

Product Overview

Reveal radiant skin & improve skin tone & texture with this brightening & exfoliating daily face scrub. With rich soy extract, the oil- & soap-free facial cleanser is hypoallergenic & non-comedogenic.

  • Skin brightening & exfoliating facial scrub
  • Reveal radiant skin & improve tone & texture
  • Hypoallergenic, soap-free with soy extract

Good for

All Skin Types

Texture
Moisture-rich scrub
JUMP TO

Feel on skin

Feel on skin

Texture: 

This product contains natural exfoliating beads for a gentle, scrub experience 

Lightweight texture
Light yet creamy texture
Rich, creamy texture
Rich, thick texture

Ingredients

Ingredients

Aveeno Soy Ingredient

Soy

This Soy Extract Formula improves the look of skin tone & texture. 

 

Soy contains antioxidant compounds, as well as proteins, lipids, and carbohydrates which boost radiance and brighten skin. Soy flour improves skin texture and helps even out skin tone, while soy extract provides moisture.

SEE MORE BENEFITS OF SOY

Claims
Aveeno Soy Extract Seal

Consciously crafted

At Aveeno®, we know skin can be vulnerable and require special care, and so can our planet. All skin goes through sensitive stages, and it’s natural. That’s why we create formulas that are rich in therapeutic and nourishing ingredients, and which deliver real results for healthy looking skin and why we are thoughtful about the choices we make toward reducing the environmental footprint of our products.

Care for Skin
Aveeno Gentle Exfoliation Icon
Tone & Texture 
Aveeno Allergy Tested Icon
Hypoallergenic
Aveeno Formulated Without Icon
Oil Free
Aveeno Gentle Exfoliation Icon

Tone & Texture 

Tone & Texture ​

This Brightening Scrub gently exfoliates and cleanses away pore-clogging impurities to leave skin feeling refreshed while improving its tone and texture. ​

Aveeno Allergy Tested Icon

Hypoallergenic

Hypoallergenic ​

This Tone Correcting Soy Formula is hypoallergenic and is made with fragrance designed to be gentle on skin.

Aveeno Formulated Without Icon

Oil Free

Formulated without​

Oil​

Soap​

Parabens ​

Phthalates​

Sulfates​

Dyes

MORE ABOUT OUR SAFETY STANDARDS

Care for Planet
Aveeno Post-Consumer Recycled Material Icon
40% PCR
Aveeno Animal Welfare Icon
Animal Welfare
Aveeno Post-Consumer Recycled Material Icon

40% PCR

40% Post-Consumer Recycled Material

Tube

Recyclable No
Made from recycled material 40%

 

 

Aveeno Animal Welfare Icon

Animal Welfare

Animal Welfare ​

We don’t conduct animal testing in the research or development of our cosmetic products. Alongside our parent company, we support efforts to help end to cosmetic animal testing globally.​

Learn more here

How to Use

How to use
How to use

To use, moisten face & gently massage scrub in circular motion. Rinse thoroughly & pat dry.

skin_pdp_facial_scrub.jpg

Warnings

For external use only.

When using this product

  • Do not get into eyes.

Stop use and ask a doctor if

  • Condition worsens

Do not use on

  • Damaged or broken skin

Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away.

WHERE TO BUY

~98% of the formula is selected to benefit the skin​

This group of ingredients has been carefully chosen to work together to be easily applied and cleanse skin.

Active Ingredients
Glycine Soja (Soybean) Protein| Hero Ingredient
Derived from the soy plant, this moisture-rich ingredient works with other ingredients to hydrate skin.
Water
This ingredient helps provide desired consistency and supports optimal application experience.​ ​
Cocamidopropyl Betaine
This ingredient is used to gently cleanse skin. Derived from coconut or palm oil.​
Glycerin
This ingredient works with other ingredients to moisturize skin. Derived from vegetable oil.​
Sodium Methyl Cocoyl Taurate
This ingredient is used to gently cleanse skin. Derived from coconut or palm oil.​
Decyl Glucoside
This ingredient is used to gently cleanse skin. Derived from wheat or vegetable oil.​
Cellulose
This natural and biodegradable ingredient is used to create the scrub texture of the product that gently exfoliates skin.
PEG-80 Sorbitan Laurate
This ingredient is used to gently cleanse skin.​
1,2-Hexanediol
This ingredient works with other ingredients to moisturize and soften skin. ​
Butylene Glycol
This ingredient works with other ingredients to moisturize skin.​
PEG-16 Soy Sterol
This ingredient is used to gently cleanse skin. Derived from soybean oil.​
Tropolone
This ingredient helps to moisturize and soften skin. ​
Caprylyl Glycol
This ingredient works with other ingredients to moisturize skin.​

~2% of the formula is selected to protect the product​

This group of skin friendly ingredients has been carefully chosen to work together to maintain high quality by helping prevent the formula from separating, losing its texture, or growing mold and harmful bacteria.  

Inactive Ingredients

Water, Glycerin, Sodium Laureth Sulfate, Cellulose, Lauryl Glucoside, PEG-16 Soy Sterol, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Glycol Distearate, Methylparaben, Laureth-4, Butylene Glycol, Fragrance, Sodium Hydroxide, Disodium EDTA, Cocamidopropyl Betaine, Glycine Soja (Soybean) Protein, Citric Acid

Inactive Ingredients
Sodium Chloride
This ingredient gives the product thickness and makes it easy to apply.​
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
This ingredient is used as a thickening agent, texture enhancer, and keeps the product from separating.​
Phenoxyethanol
This ingredient helps keep products free from harmful bacteria growth.​
Sodium Hydroxide
This ingredient is specifically used to create the ideal pH.​
<1% Fragrance
This special blend of fragrances has been designed to complement the product experience and minimize fragrance allergens and irritants.
Fragrance
Provides a light, gentle scent.​

Product Ratings & Reviews
Rated 4 out of 5 by from Need refill bottles Excellent product but HATE containers. Need refill sizes for scrub. Can therefore put in more environmentally conscious containers.
Date published: 2023-09-19
Rated 1 out of 5 by from I keep looking for the old formula The new formula seems too harsh-I keep looking for the old product which I have used for years and often recommended to others
Date published: 2023-09-15
Rated 5 out of 5 by from MAKES SKIN LOOK WONDERFUL! I use this every am in shower & it makes my face look radiant & feel soft. It's great for my dry skin!
Date published: 2023-09-10
Rated 2 out of 5 by from The other formula was better This one is okay but the old formula was so much better. Can I find that one any where?
Date published: 2023-09-07
Rated 1 out of 5 by from Bring back the old formula! The New Formula STINKS I've been using Aveeno Positively Radiant Daily Skin Brightening Scrub for what seems like forever. Last week I purchased what I thought was simply new packaging and sadly discovered when using it that it was actually a new formulation. The new formula smells like a bathroom cleaning product. The old formula smelled clean and fresh. The new formula doesn't feel as creamy or nourishing. My face is dryer with the new formula. It is noticeably redder as well. I cannot continue using the new formula and am so disapointed that I haven't been able to find another bottle of the original formula. Is there a secret stash of the old formula somewhere that I can go stock up? PLEASE Go Back to the Old Formula!
Date published: 2023-08-28
Rated 5 out of 5 by from Shower scrub I use this as my shower facial cleanser and I love it. It’s not too abrasive for my sensitive skin, it smells fresh, and it leaves my skin feeling smoother.
Date published: 2023-08-26
Rated 1 out of 5 by from New formula smells like Scrubbing Bubbles This new formulation is horrific on multiple levels. I have been using this product for at least 20 yrs. It has changed very little in that time until recently. Scent: this new scent is horrible. It smells like a bathroom cleaner - specifically Scrubbing Bubbles. It is psychologically very hard to put something on my face that smells like a caustic chemical. It’s also just a terrible smell. I loooved the old scent and the one before that. Go back. Grit Material: there is a new grit being used in this product. It has changed over time from a microbead (which got banned due to microplastics pollution) to some kind of ground walnut shell (not awesome, but not irritating) to this, which feels like actual sand. I could probably live with the new grit if there were less of it by volume. Previous formulations had space between grit particles and were gentler. Actual soap formulation: the new soap formulation also seems more drying and irritating. My forehead has become just a sheet of tiny irritation bumps, like a razor burn, but smaller. This has also aggravated my rosacea on my cheeks. The previous formula never caused any skin issues, through all the formulations over 2 decades. No warning: I’m very disappointed that there was no branding on the tube to indicate a the formula change. New packaging happens all the time, but formulation changes require notice on the package. I have bought two tubes of a product that I can’t use bc I assumed it was the same product it has always been.
Date published: 2023-08-24
Rated 2 out of 5 by from New formula is NOT good (brown cap) Dear Aveeno, do you see the pattern of your GOOD reviews with pictures of the old formula (green cap) and pretty much everyone else like myself that leaves a bad review is for the new formula? I'm trying to understand why you would create a new product under the same name and it be this poor. Was the old formula not profitable? I just need to know if your loyal customers voices will be heard. If your intentions are to keep this new crappy formula, please let us know so we can move on with our lives and start the hunt for a different product and brand. Sincerely your customer for over a decade.
Date published: 2023-08-24
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Pairs Well With

Pairs Well With

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From this collection

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Positively Radiant® Daily Face Moisturizer For Even Skin Tone, SPF 15

Want to add more radiance to your routine? Then this daily moisturizer is for you. With tone correcting soy and natural light diffusers, it works to fight the signs of early skin aging like blotchiness and brown spots. Meanwhile, the broad spectrum SPF 15 defends against future sun damage. Win, win.

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Positively Radiant® Exfoliating Body Wash

Replenish dull, dry skin & leaves skin feeling soft and smooth. This lightly scented exfoliating body wash formulated with soy extract gently exfoliates to reveal more radiant, healthy-looking skin.

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Where to Buy