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Positively Radiant® Brightening Facial Cleanser
Positively Radiant® Brightening Facial Cleanser
Positively Radiant Brightening Facial Cleanser is rated 4.3 out of 5 by 197.
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Positively Radiant® Brightening Facial Cleanser

Product Overview

Positively Radiant Brightening Facial Cleanser with moisture-rich soy extract helps improve skin tone, texture and clarity. Reveal brighter, more radiant skin with this daily face wash.

  • Facial wash helps improve skin tone & texture
  • Face cleanser for brighter, more radiant skin
  • Oil-free; contains moisture-rich soy extract

Good for

All Skin Types

Texture

Liquid

Feel on skin

Feel on skin

Texture: 

This product has a lightweight gel texture that provides a gentle foaming cleansing experience

Lightweight texture
Light yet creamy texture
Rich, creamy texture
Rich, thick texture

Ingredients

Ingredients

Aveeno Soy Ingredient

Soy

This Soy Extract Formula improves the look of skin tone & texture.

 

Soy contains antioxidant compounds, as well as proteins, lipids, and carbohydrates which boost radiance and brighten skin. Soy flour improves skin texture and helps even out skin tone, while soy extract provides moisture.

Claims

Aveeno Soy Extract Seal

Consciously crafted

At Aveeno®, we know skin can be vulnerable and require special care, and so can our planet. All skin goes through sensitive stages, and it’s natural. That’s why we create formulas that are rich in nourishing ingredients and deliver real results for healthy looking skin and why we are thoughtful about the choices we make toward reducing the environmental footprint of our products.

Care for Skin

Aveeno Gentle Exfoliation Icon
Tone & Texture
Aveeno Allergy Tested Icon
Hypoallergenic
Aveeno Formulated Without Icon
Oil Free
Aveeno Gentle Exfoliation Icon

Tone & Texture

Tone & Texture 

This Brightening Cleanser helps even skin tone and texture while lifting away dirt, oil, and makeup, and leaves skin feeling soft, clean, & healthy.  

Aveeno Allergy Tested Icon

Hypoallergenic

Hypoallergenic 

This hypoallergenic formula is gentle enough for everyday use and made with fragrance designed to be gentle on skin. 

Aveeno Formulated Without Icon

Oil Free

Formulated without

Oil​

Soap​

Parabens ​

Phthalates​

Sulfates​

Dyes

MORE ABOUT OUR SAFETY STANDARDS

Care for Planet

Aveeno Post-Consumer Recycled Material Icon
30% PCR
Aveeno Recyclable Icon
Recyclable Bottle
Aveeno Animal Welfare Icon
Animal Welfare
Aveeno Post-Consumer Recycled Material Icon

30% PCR

30% Post-Consumer Recycled Material

Bottle

Recyclable Yes
Made from recycled material 30%

 

 

 

Pump

Recyclable No
Made from recycled material No

 

 

Aveeno Recyclable Icon

Recyclable Bottle

How to recycle

  1. Remove the pump and discard ​

  2. Rinse your empty bottle.​

  3. Toss in your recycling bin​

Instructions vary by bottle size. Refer to your bottle's back of pack to verify. 

Aveeno Animal Welfare Icon

Animal Welfare

Animal Welfare 

We don’t conduct animal testing in the research or development of our cosmetic products. Alongside our parent company, we support efforts to help end to cosmetic animal testing globally.​

Learn more here

How to Use

How to use

How to use

Shake well before use. Work cleanser into a lather and massage onto wet skin. Rinse and pat dry.

skin_pdp_facial_cleanser.jpg

~98% of the formula is selected to benefit the skin

This group of ingredients has been carefully chosen to work together to be easily applied and cleanse skin.

Active Ingredients

Glycine Soja (Soybean) Protein| Hero Ingredient
Derived from the soy plant, this moisture-rich ingredient works with other ingredients to hydrate skin.
Water
This ingredient helps provide desired consistency and supports optimal application experience.​
Cocamidopropyl Betaine
This ingredient is used to gently cleanse skin. Derived from coconut or palm oil.​
​Decyl Glucoside
This ingredient is used to gently cleanse skin. Derived from wheat or vegetable oil.​
Glycerin
This ingredient works with other ingredients to moisturize skin. Derived from vegetable oil.​
Sodium Methyl Cocoyl Taurate
This ingredient is used to gently cleanse skin. Derived from coconut or palm oil.​
Coco-Glucoside
This ingredient works with other ingredients to remove dirt and oil from the skin. Derived from vegetable or plant oil.
Glyceryl Oleate
This ingredient works with other ingredients to moisturize skin. Derived from vegetable or plant oil.​
PEG-80 Sorbitan Laurate
This ingredient is used to gently cleanse skin.​
1,2-Hexanediol
This ingredient works with other ingredients to moisturize and soften skin. ​
Butylene Glycol
This ingredient works with other ingredients to moisturize skin.​
PEG-16 Soy Sterol
This ingredient is used to gently cleanse skin. Derived from soybean oil.​
Tropolone
This ingredient helps to moisturize and soften skin. ​
Caprylyl Glycol
This ingredient works with other ingredients to moisturize skin.​

~2% of the formula is selected to protect the product

This group of skin friendly ingredients has been carefully chosen to work together to maintain high quality by helping prevent the formula from separating, losing its texture, or growing mold and harmful bacteria.  

Inactive Ingredients

Water, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Chloride, Coco-Glucoside, Glyceryl Oleate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, PEG-80 Sorbitan Laurate, Sodium Hydroxide, Fragrance, 1,2- Hexanediol, Citric Acid, Butylene Glycol, PEG-16 Soy Sterol, Tropolone, Glycine Soja (Soybean) Protein

Inactive Ingredients

Acrylates/C10-30 Alkyl Acrylate Crosspolymer
This ingredient is used as a thickening agent, texture enhancer, and keeps the product from separating.​ ​
Phenoxyethanol
This ingredient helps keep products free from harmful bacteria growth.​
Sodium Hydroxide
This ingredient is specifically used to create the ideal pH.​
Citric Acid
This ingredient is used to create the ideal pH. Derived from corn.​
<1% Fragrance
This special blend of fragrances has been designed to complement the product experience and minimize fragrance allergens and irritants.
Fragrance
Provides a light, gentle scent.

Product Ratings & Reviews

Rated 5 out of 5 by from Bring old formula back!!! I used to lece this product so much, I can't seem to find it anywhere and all comments about the new formula seem very negative. Why to change or discontinue a product that was so great? Extremely disappointed with the brand 😔
Date published: 2023-11-10
Rated 5 out of 5 by from Actually Lightens Hyperpigmentation I used ALOT of inexpensive to expensive well know products that said the lighten hyperpigmentation. But this really works!!! I have seen a noticeable difference in a few weeks and family has saw a dramatic difference. I highly recommend this product for anyone with hyperpigmentation.
Date published: 2023-08-25
Rated 5 out of 5 by from Leaves skin clean and bright I have slightly acne prone skin so I'm always on the lookout for facial cleansers that cleanse without stripping my skin of natural moisture. This cleanser was great. Left me feeling clean and fresh, had a lovely scent. Did seem to brighten my skin overall. Would definitely purchase again.
Date published: 2023-07-25
Rated 5 out of 5 by from Like this product I bought this by mistake... But I love how it makes my skin feel. Will buy again.
Date published: 2023-05-30
Rated 5 out of 5 by from For my sensitive skin recommended by my dermatolog I have been using the pads for well over 15 years on my face since I had a bad reaction with other products. Unfortunately, aveeno discontinued the pads and I found it on the black market for $69.99 instead of the regular price $8.99 I wished that aveeno will return with the pads again which were very convenient and cleaned your face better than the foam. I don’t care if they add the price. Please go back to this wonderful product
Date published: 2023-05-26
Rated 5 out of 5 by from Superb great smelling cleanser Wonderful gentle great smelling cleanser!! I just adore the clean fresh smell of all Aveeno products which is why I choose them over Cers ve which smell so bland and boring and awful. Aveeno always smells so fresh., like a baby upliffing scent thank you Aveeno!!!
Date published: 2023-05-25
Rated 5 out of 5 by from Fresh & Clean Complexion This reformulated face wash from AVEENO is an improvement. It only takes one pump of product to wash one’s face of dirt, grime and makeup. The fragrance is light and does not cloy to the skin. This wash is best for those individuals with Normal to Oily/Combination skin.
Date published: 2023-03-31
Rated 5 out of 5 by from Newly Reformulated and Even Better! When AVEENO first launched their Positively Radiant facial cleanser, over 20 years ago, I could not use it without developing irritation from the formulation. Today, that’s changed. This newly reformulated version is gentle and does not cause me to experience a burning sensation as in the past. It removes makeup, sunscreen and everyday grime quite well. I suggest that those individuals with sensitive skin give this facial cleanser a try!
Date published: 2023-03-25
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From this collection

From this collection

Just wash to reveal your most radiant self. This brightening cleanser with moisture-rich soy extract lifts away dirt, oil and makeup and leaves skin feeling soft and smooth. Plus, it’s oil and soap-free, which means it’s gentle as can be on sensitive skin.

  • Brightening face cleanser
  • Made with moisture-rich soy extract
  • Helps improve skin tone and texture
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  • Skin brightening & exfoliating facial scrub
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These nourishing makeup removing wipes easily remove makeup, oil and dirt that can dull skin. They combine moisture-rich natural soy extract with gentle cleansers to reveal brighter, smoother, healthier-looking skin. They are oil free and noncomedogenic.

Replenish dull, dry skin & leaves skin feeling soft and smooth. This lightly scented exfoliating body wash formulated with soy extract gently exfoliates to reveal more radiant, healthy-looking skin.

  • Body wash sweeps away dull, dry skin
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Positively Radiant Daily Face Moisturizer SPF 30

Oil-free, non-comedogenic daily facial moisturizer with broad spectrum SPF 30 sunscreen & soy, designed to enhance natural radiance, reduce the look of dark spots, and improve the look of your skin’s tone & texture.

  • Oil-free daily facial moisturizer with SPF 30
  • Helps even skin tone and texture
  • Non-comedogenic with Tone Correcting Soy
Positively Radiant Daily Face Moisturizer SPF 15

Oil-free, non-comedogenic daily facial moisturizer with broad spectrum SPF 15 sunscreen & tone correcting soy formula is designed to be fast-absorbing & lightweight plus improves skins tone & texture.

  • Oil-free daily facial moisturizer with SPF 15
  • Helps even skin tone and texture
  • Non-comedogenic with Tone Correcting Soy